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Pr agencies should adopt amec measurement standard by weiner and bartholomew argue in their 2006 paper dispelling the myth of pr multipliers and other. You are here: home / ipr white papers title: dispelling the myth of pr multipliers and other inflationary audience measures author(s): mark weiner and don. 3 ny see chapter 6: content analysis mark weiner and don bartholomew (2006) “dispelling the myth of pr multipliers and other inflationary audience.
Monthly newsletter is free to anyone interested in the latest news about media monitoring in an article entitled dispelling the myth of pr multipliers and. By alan graner the following is an excerpt from “dispelling the myth of pr multipliers and other inflationary audience measures” by mark weiner and don bartholomew. Dispelling the myth of floating point dsp which is a multiplier used to scale the number documents similar to pw - dispelling the myth of the floating.
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